How to Get an Article Written About You
Not about your company. About you specifically: your expertise, your story, your name in a byline that isn't your own.
The Short Answer
To get an article written about you, find a journalist who covers your industry or field, and pitch a specific angle about your own expertise, achievement, or perspective, not a generic introduction. Personal profile coverage almost always builds up from smaller pieces (a quote, a trade interview) toward larger features, rather than starting with a major outlet as the first placement.
If the coverage you want is specifically for your business rather than your personal profile, see Spynn's guide to getting an article written about your business instead, which covers the company-angle version of this same process.
Table of Contents
Why This Is Different From Getting Press for a Company
Coverage about a business usually centers on a product, a launch, or a company milestone. Coverage about a person centers on expertise, perspective, or a career story, and it reads differently: a profile, an interview, an expert quote in someone else's article, or a bylined opinion piece. The pitching mechanics are similar, but the angle has to be about you specifically, not your company's news.
This distinction matters for anyone building a personal reputation independent of a specific employer: consultants, executives between roles, authors, and professionals pursuing something like a Wikipedia page or an EB-1A extraordinary ability petition, both of which specifically require coverage about the individual.
Finding an Angle That Isn't Just "I'm Good at My Job"
"I run a successful company" or "I'm experienced in my field" is not an angle a journalist can build a story around. What works instead:
- A specific, recent achievement with a clear, quantifiable result
- A contrarian or unusual take on a trend currently being covered in your industry
- A career pivot or unconventional path with a lesson other readers can use
- Genuine, demonstrable expertise on a topic that's currently in the news
A useful test: would this angle interest a journalist even if you weren't the one pitching it? If the answer is no, it needs sharpening before it goes anywhere.
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Who to Pitch and How
Target journalists and contributors who already cover your specific industry or beat, not generalist reporters at a big-name outlet. A trade publication writer who covers your exact niche is far more likely to respond than a national business reporter with no context for why you matter. Lead with the angle in the first line, keep the pitch short, and include any existing coverage as social proof once you have some.
Doing It Yourself vs. Working With a PR Agency
Pitching yourself costs nothing but time and works well once you have a genuinely strong angle and some comfort with cold outreach. It's slower and carries no guaranteed outcome. A PR agency or a guaranteed placement service exists specifically to compress that timeline for people who don't want to manage the outreach themselves on top of their actual work.
What This Actually Builds Toward
A single article rarely changes much on its own. A pattern of coverage over time does: it's what supports a Wikipedia notability case, what an EB-1A petition needs as evidence, and what makes a later, bigger pitch (to Forbes, Business Insider, or Entrepreneur) land more easily, since editors take a pitch more seriously when there's already a visible track record.
Key Takeaways
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Personal profile coverage needs an angle about you specifically, not a repurposed company announcement.
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It almost always builds up from smaller placements rather than starting with a major outlet.
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A pattern of coverage over time is what matters for Wikipedia notability, EB-1A evidence, and bigger pitches later.
Frequently Asked Questions
How do I get an article written about me personally, not my business?
Find a journalist who covers your industry or beat, and pitch a specific angle about your own expertise, perspective, or career story, rather than a company announcement. Profile pieces, expert commentary, and personal-journey stories are the three most common formats for this kind of coverage.
How do I get articles written about me if I'm not famous yet?
Most personal profile coverage starts small: a quote in a roundup article, a trade publication interview, or a local business journal piece. These build the track record that makes a bigger feature realistic later. Nobody starts with a Forbes profile as their first piece of coverage.
What's a good angle for a personal profile story?
A specific achievement, a contrarian take on something happening in your industry, a career pivot with a clear lesson, or genuine expertise on a topic currently in the news. "I run a successful company" is not an angle on its own; a journalist needs something timely or specific to hang a story on.
Should I pitch journalists myself or hire someone to do it?
Pitching yourself is free and works when you already have a clear angle and some comfort with cold outreach. It takes longer and has no guaranteed outcome. Agencies and guaranteed-placement services exist specifically to compress that timeline for people who don't want to manage outreach on top of their actual job.
Does getting an article written about you help with things like Wikipedia or an EB-1A petition?
Yes, if the coverage is independent, editorial, and specifically about you. Both Wikipedia notability and EB-1A's published material criterion require genuine third-party journalism, not sponsored content or a press release, so the same underlying media strategy supports both goals.
How long does it take to get a personal profile published?
A single trade publication interview can happen in a few weeks once you have a solid angle. A major outlet profile typically takes longer, often two to three months from first pitch to publication, and usually follows some existing smaller coverage rather than being the first piece a journalist writes about you.
Related Articles
How to Get Featured in Business Insider
What Business Insider actually covers, how to find an angle that fits, and how to pitch a reporter who covers your beat.
How to Get Featured in Entrepreneur Magazine
What Entrepreneur covers, how its contributor program works, and how to pitch a story its readers will actually use.
How to Get Into Forbes: Every Path Compared
Four real ways to get featured in Forbes in 2026, compared on cost, timeline, and control, from cold pitching to guaranteed placement services.