How to Get Featured in Business Insider
Business Insider covers a specific mix of company news, workplace trends, and data-driven stories. Here's how to find the angle that actually fits.
The Short Answer
To get featured in Business Insider, pitch a reporter who covers your specific industry or beat with a timely, specific angle, ideally one backed by real numbers or a clear trend. Generic company announcements rarely land; Business Insider's coverage is built around stories with a data-driven or numbers-first hook.
For the broader picture of how to get covered by any major outlet, not just this one, see Spynn's guide to getting an article written about you. Spynn's Business Insider placement service covers the guaranteed route directly.
Table of Contents
What Business Insider Actually Covers
Business Insider's coverage spans company news and funding rounds, workplace and career trends, personal finance, tech and startups, and founder profiles. A recurring pattern across most of these sections is a data-driven or numbers-first angle: a specific statistic, a trend backed by real figures, or a comparison that readers can act on, rather than a purely narrative company story.
Knowing which of these sections your story actually fits is the first filter before pitching anyone, since a workplace-trend pitch sent to a startups reporter, or vice versa, is an easy way to get ignored regardless of how strong the story is.
Finding an Angle That Fits
- A specific statistic or data point from your own business that illustrates a broader trend
- A workplace or career trend you're positioned to speak on with real examples
- A funding round, launch, or milestone with concrete numbers attached, not just an announcement
- A founder story with a specific, quantifiable turning point
Company size matters less than the specificity of the story. Business Insider regularly covers early-stage startups and individual founders when the angle is strong enough on its own.
Ready for Guaranteed Media Coverage?
Partner with Spynn for guaranteed placements in the outlets that matter to your industry and audience.
Pitching a Business Insider Reporter
Identify a reporter who already covers your specific beat, since Business Insider has dedicated writers across tech, workplace, markets, and startups rather than generalist staff. Lead with the specific angle and any data in the first two sentences, and keep the pitch short. Response times vary widely, and there's no guaranteed timeline for a cold pitch, so following up once after one to two weeks is reasonable if there's been no response.
The Guaranteed Route
For a fixed timeline and price rather than an open-ended cold pitch, Spynn's Business Insider placement package works with existing outlet relationships to secure coverage, with pricing listed directly on Spynn's pricing page rather than requiring a quote call.
Key Takeaways
- ▸
Business Insider favors data-driven angles over generic company announcements.
- ▸
Match your pitch to the right section and reporter, not a generalist inbox.
- ▸
Company size matters less than specificity — early-stage founders get covered regularly with the right angle.
Frequently Asked Questions
How do I get featured in Business Insider?
Pitch a Business Insider reporter who covers your specific industry or beat with a timely, specific angle: a data point, a trend you're positioned to speak on, or a company milestone with real numbers attached. Generic company announcements rarely land; reporters need something that fits a story they're already trying to tell.
What kind of stories does Business Insider actually publish?
Business Insider covers company news and funding, workplace and career trends, personal finance, tech and startups, and founder profiles, often with a data-driven or numbers-first angle rather than a purely narrative one. Knowing which section fits your story is the first filter before pitching anyone.
Do I need to be a big company to get covered?
No. Business Insider regularly covers early-stage startups, individual founders, and workplace trend stories where a smaller company is one example among several. A specific, well-documented angle matters more than company size.
How long does it take to get a response from a Business Insider reporter?
Response times vary widely and there's no guaranteed timeline for a cold pitch. Reporters covering fast-moving beats like tech or markets often respond faster to timely pitches, while feature-style stories can take weeks to develop even after an initial yes.
Is there a faster way to get into Business Insider than pitching myself?
Guaranteed placement services work with existing Business Insider relationships to secure a placement on a fixed timeline and price, removing the uncertainty of a cold pitch. It's a different tradeoff: less open-ended, at a cost.
Related Articles
How to Get an Article Written About You
How to get a journalist to write about you personally: finding an angle, who to pitch, and whether to do it yourself or work with a PR agency.
How to Get Featured in Entrepreneur Magazine
What Entrepreneur covers, how its contributor program works, and how to pitch a story its readers will actually use.
How to Get Into Forbes: Every Path Compared
Four real ways to get featured in Forbes in 2026, compared on cost, timeline, and control, from cold pitching to guaranteed placement services.