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    Media Placement - How to Get Featured in Entrepreneur Magazine
    Media PlacementEntrepreneur Magazine

    How to Get Featured in Entrepreneur Magazine

    8 min read
    Sophia Mudanza

    Entrepreneur's readers are other business owners. The angle that gets you featured is a practical one, not just a newsworthy one.

    The Short Answer

    To get featured on Entrepreneur, pitch a story with a genuinely practical takeaway for other business owners: a specific tactic, a lesson from scaling or failing at something, or a founder journey with real, usable detail. Entrepreneur also runs its own contributor program, similar to Forbes Councils, as a second path to a byline.

    For the broader picture of getting press coverage as an individual or founder, see Spynn's guide to getting an article written about you. Spynn's Entrepreneur placement service covers the guaranteed route directly.

    Table of Contents

    What Entrepreneur Magazine Actually Covers

    Entrepreneur's coverage centers on startup growth, leadership and management, marketing and sales tactics, franchising, side hustles, and founder profiles, almost always with a practical, how-to framing. Its audience is specifically other entrepreneurs and small business owners, which shapes what gets covered more than company size or funding stage does.

    Finding an Angle That Fits

    • A specific tactic that worked (or failed) with a concrete result attached
    • A lesson from scaling, hiring, or a difficult business decision
    • A franchising or side-hustle story with real, replicable detail
    • A founder journey framed around what other business owners can take from it

    The test for an Entrepreneur pitch specifically: would another business owner read this and walk away with something they can actually use? If the story is purely "here's news about my company," it needs reframing before it fits.

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    Pitching Entrepreneur

    Entrepreneur runs both staff-written coverage and its own contributor network, where accepted members submit bylined articles that Entrepreneur's editorial team helps edit before publishing, a structure similar to Forbes Councils. For staff coverage, pitch an editor or writer covering the relevant section (franchising, leadership, marketing) with the practical angle stated in the first line.

    If You're Also Targeting Other Outlets

    Entrepreneur's practical, business-owner-focused angle is a different fit from a title like Vogue, which covers fashion and lifestyle brands through an entirely different editorial lens. If Vogue is also on your media list, Spynn's guide to getting in Vogue covers that specific path rather than repeating it here, since the two outlets need genuinely different pitches, not the same story reframed twice.

    Key Takeaways

    • Entrepreneur's readers are other business owners, so the angle needs a practical, usable takeaway.

    • There's a contributor program alongside staff coverage, similar in structure to Forbes Councils.

    • Company size matters less than whether the story is genuinely useful to another founder.

    Frequently Asked Questions

    How do I get featured on Entrepreneur?

    Pitch a contributor or editor with a story specifically about building, running, or scaling a business: a lesson learned, a specific tactic that worked, or a founder journey with real detail. Entrepreneur's audience is other business owners, so the angle needs to be genuinely useful to them, not just newsworthy.

    Does Entrepreneur Magazine have a contributor program like Forbes?

    Yes, Entrepreneur runs its own contributor network alongside staff-written coverage, similar in structure to Forbes Councils. Contributor articles are bylined by the contributor and edited by Entrepreneur's team before publishing, which is a different path from being profiled by a staff writer.

    What topics does Entrepreneur Magazine focus on?

    Entrepreneur covers startup growth, leadership and management, marketing and sales tactics, franchising, side hustles, and founder profiles, generally with a practical, how-to angle aimed at other business owners rather than a general consumer audience.

    Can a very small business get featured on Entrepreneur?

    Yes. Entrepreneur regularly features small and early-stage businesses, particularly in franchise, side-hustle, and small-business-growth content, where the story is about a specific tactic or lesson rather than company scale.

    How is pitching Entrepreneur different from pitching a general business outlet?

    Entrepreneur's audience is specifically other entrepreneurs and small business owners, so a pitch needs a practical, actionable takeaway rather than pure news value. A story that would work for a general business outlet may need reframing around "here's what this means for other business owners" to fit Entrepreneur's angle.

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